About Blust On – Professional Hair Color, Lightening & Hair Treatments
Where salon expertise meets everyday beauty. We create professional hair color products, lightening, developers, and hair treatments that deliver long lasting hair color and healthy, beautiful results – whether you’re a stylist or dying hair at home.
Born in the Salon, Built to Deliver Professional Hair Color & Results
Blust On didn’t start in a boardroom. It was born inside real salons, where every minute matters and every result counts. After decades in manufacturing, distribution, and working alongside hair professionals, we saw a recurring gap: stylists had to choose between price and performance. We built Blust On so they wouldn’t have to.
Our Italian-developed formulas combine high pigment with purposeful active ingredients to support hair health and stunning color. Designed for exceptional yield and performance, our 100 ml color tubes use a 1:2 mix ratio, and our treatment sizes are optimized for more applications per bottle without compromising quality.
From the beginning, we ensured our entire line was tested on a wide range of hair types – Latin, European, Asian, and textured—so stylists and clients alike can count on consistent, beautiful results.
Our Evolution Since 2019: Professional Hair Color, Lightening & Care
Since 2019, Blust On has focused on one goal: creating professional hair color products that deliver salon-level quality and measurable results. Built on 10+ years of industry experience, our formulas combine Italian laboratory science with real salon insight to provide long lasting hair color and healthy, beautiful finishes.
As the industry evolved, so did we – expanding our shade portfolio, engineering safer, more predictable blonding with ammonia-free lightening powders, and developing professional hair treatments and home-care that extend results between appointments. Every product is tested across diverse hair types – Latin, European, Asian, and more – to ensure consistent performance on the vast majority of textures.
Our mission remains the same: innovate and adapt to give professionals dependable tools – color, developers, lighteners, and care – so every client enjoys lasting beauty, strong hair, and salon quality hair color at home.
How Blust On Evolved: From Professional Hair Color to Advanced Treatments
Concept & Creation
Brand vision launched with Italian lab partners, focused on pigment, protection, and performance.
Research & Development
Three years of intensive R&D, prioritising compatibility with previous treatments, safe lightening, active ingredients, and texture versatility
First Product Launches
Long Lasting Permanent Color (100 ml, 1:2 mix)
Activating Creams: 10, 20, 30, 40 Volume
Major Portfolio Expansion
Fast Action Color (10 mins) + Generator V27
Ammonia-Free Lightening Powder (7 levels)
Blond Powder (9 levels) with triple pigment tech
Care & Pro Active
Pro Active Liquid Gloss (Demi/Toner)
Back-bar + Retail Shampoos & Conditioners
Home Care & Global Expansion
Accessible retail range launched
Market presence in USA, Middle East, and Latin America
Advanced Treatments & Education
Launch of Ultimate Repair + Cosmetic Bond
Opening of Blust On Academy Dubai
2026 and Beyond
Release of Blue Lightener (Plex-integrated)
European launch and upcoming innovations
Ready to Experience the Blust Difference?
Discover pro-grade color, fast hair color services, and care that keeps results luminous longer – in the salon and at home.
Shop the CollectionWhy Professionals Choose Blust On
Salon-Trusted Formulas
Created and tested by professional colorists.
Pro Performance at Every Step
From hair color to lightening and repair.
Science-Backed Ingredients
Developed with Italian lab partners.
Multi-Texture Compatibility
Proven results across global hair types
Blust On Team: Hair Color Ambassadors, Educators & Product Innovators
Enrique Guzmán
Worldwide Ambassador
A globally respected educator and professional hair colorist…
Victor Keyrouz
Middle East Ambassador
Victor leads pro education across the region…
Enrique Guzmán
Worldwide Ambassador
A globally respected educator and professional hair colorist
Victor Keyrouz
Middle East Ambassador
Victor leads pro education across the region
Expertise in Professional Hair Color & Innovation in Salon Treatments
We combine 20+ years of salon insight with advanced Italian science to deliver best for hair color performance, safety, and consistency. Every formula is co-developed with leading laboratories, using purposeful actives and verified across multiple hair textures.
Our approach is both artistic and technical – grounded in colorimetry “by the book” and informed by market trends – so you get high pigment, high yield, and the gentlest possible formulas without sacrificing results: from vegan hair color professional options and controlled lighteners to professional hair repair treatment that protects shine and strength.
Manufacturing Standards: Made in certified facilities that operate under GMP, ISO systems, and FSC free-sale compliance – assurance of hygiene, safety, and global market readiness.
Global Presence & Industry Events
Blust On is proud to participate in major global beauty events, showcasing our innovation in professional hair color, treatments, and lightening systems. These events give us the opportunity to connect directly with stylists, distributors, and salon owners from around the world.
We’ll be exhibiting again at the Dubai Beauty Show, taking place October 27–29, 2025. Come meet the team, see product demos, and explore the latest from our portfolio – including Fast Action Color, Vegan Blond Powder, and our Ultimate Repair treatments
Partner with Blust On – Built for Growth, Powered by Results
Join Blust On Pro, our dedicated platform for professional partners, designed to support beauty product distributors, salon supply distributors, and stylists with everything they need to grow.
Join Blust On ProLoved by Pros and Clients Alike
See how Blust On’s professional hair color products and damaged hair repair treatments are transforming hair for lasting beauty.
Shine and softness
My hair is shining and soft after using this product. The blust Cosmetic Bond has been amazing for restoring the strength and resilience of my hair.
Luis P.
A must-have for treated hair!
After years of coloring and heat styling, my hair had become brittle and prone to breakage. This product has made a noticeable difference — my hair feels stronger, looks healthier, and even feels thicker at the ends.
Sergei Cham
Great size and amazing results
I started using this a couple of weeks ago and my hair already feels so much healthier! I’ve noticed a big difference in softness and shine. I have color-treated hair and this mask has definitely helped with hydration and reducing breakage.
Nathalie Q.
Great product
Love it! And it smells delicious! Every time I use it leaves my hair super soft and my ends looking hydrated and healthy.
Georgine T.
Leaves hair looking healthy and shinny!
I highly recommend this product! I’ve been using it for a couple weeks now and my hair feels so soft and looks so healthy! It leaves my hair looking beautiful and shinny
Natalie Salced.
So moisturizing for my extensions
This is a great product for extensions if used properly. Also would be great for dry/frizzy/damaged hair.
G Fresno